Finding Your Frame: Inside Parker & Co’s Personal Styling Sessions

November 18, 2025

At Parker & Co, finding the right pair of frames is more than a practical decision - it’s a creative one. The right frame doesn’t just help you see clearly, it reflects how you see yourself. Our complimentary one-on-one styling sessions are designed to make that process personal, effortless and enjoyable.

Whether you’re choosing your first pair of optical glasses, refreshing your everyday look, or exploring new season sunglasses, our team of eyewear consultants is here to guide you. Each session is a relaxed, no-obligation appointment where expertise meets intuition - and every recommendation is tailored entirely to you.

A personalised experience

Your session begins with a conversation. Our consultants want to know who you are - your lifestyle, your wardrobe, the details that define your day-to-day. From there, they’ll curate a selection of frames that enhance your features, work with your natural colouring and suit your personal aesthetic.

No two appointments are ever the same. Some clients arrive with a clear vision; others discover something unexpected. Either way, our goal is the same: to help you find frames that feel like they were made for you.

Expertise that makes a difference

Our team’s strength lies in experience. Every consultant is trained in both the technical and creative aspects of eyewear styling, ensuring you leave with glasses that not only fit perfectly but feel completely aligned with your personality and lifestyle.

“Our styling sessions are about connection,” says Jas from the Parker & Co team. “It’s never just about finding a pair of glasses that look good on someone - it’s about helping them see themselves differently (excuse the pun). We want people to walk out feeling confident, inspired, and completely at ease in their choice.”

More than an appointment

Our styling sessions are complimentary and open to everyone, whether you’re a Parker & Co regular or visiting from out of town. Bring your prescription or existing frames, and we’ll take care of the rest. We also offer direct billing for Southern Cross members and provide ongoing care - complimentary cleans and adjustments for life.

The perfect time to visit

With the festive season on the horizon, now is the perfect time to find a thoughtful gift for someone special (or yourself). A new pair of opticals or sunglasses is something to be enjoyed daily.

Book your styling session online or call 09 524 8828 to reserve your appointment. Whether you know exactly what you’re looking for or want to explore something new, our team will help you find the perfect frame to define your look.

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Parker & Co
9 Teed Street, Newmarket, Auckland 1023

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