Introducing Linda Farrow: The Arrival of an Icon

We’re thrilled to welcome a true icon of luxury eyewear to our shelves - Linda Farrow.
Born in London and established in 1970, the Linda Farrow brand quickly rose to acclaim, redefining what sunglasses could be. Originally a fashion designer herself, Linda Farrow was one of the first to treat eyewear as high fashion, producing collection after cutting-edge collection with her finger always on the pulse of the times.

Her bold designs graced the faces of tastemakers worldwide, setting a new standard for sunglasses as a statement of individuality, style, and luxury.

From Archive to Cult Comeback

After a two-decade pause, the brand was revived in 2003 by Linda’s son, Simon Jablon.
Who discovered her original archive - pieces, once stocked by leading department stores like Browns and Harvey Nichols. The re-launch quickly gained a cult following, leading to new designs that continued her legacy of bold, boundary-pushing style.

Sunglasses Worn by Style Legends

Today, Linda Farrow is renowned for its daring collaborations with leading fashion houses and its highly coveted mainline collections. From oversized statement frames to sleek, minimalist designs, each piece exudes effortless luxury. Worn by style icons including Rihanna, Gigi and Bella Hadid, Beyoncé, Kendall Jenner, and Lady Gaga, Linda Farrow continues to set the standard for eyewear that is as bold and individual as the people who wear it.

Linda Farrow Lands in Newmarket

At Parker & Co, we’re proud to bring this storied brand to New Zealand. The Linda Farrow collection is now available in-store at 9 Teed Street, Newmarket, offering a carefully curated selection of frames for every style. From bold, oversized silhouettes to refined, minimalist designs, each pair is crafted with precision and presence. These are more than just eyewear - they’re a statement for anyone who sees style as an extension of self, blending timeless design with modern luxury.

Style: LFL1312C2

Style: LFL1550C1

Style: LFL1478C2

Style: LFL136C56

Discover Linda Farrow at Parker & Co - iconic design, made for today.

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Parker & Co
9 Teed Street, Newmarket, Auckland 1023

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