l.a.Eyeworks has never followed the usual rules of eyewear. Founded in 1979 by Barbara McReynolds and Gai Gherardi, the brand began as a single storefront on Melrose Avenue, with a simple idea: glasses should say something about the person wearing them. More than four decades on, nothing about that has changed.
l.a.Eyeworks stays true to the belief that glasses are one of the most personal things you can wear. It's a belief we can relate to here at Parker & Co and is exactly why l.a.Eyworks has been on our radar for a while now.
Every l.a.Eyeworks frame begins as a hand-drawn sketch. It then moves through a meticulous production process in Japan, where the finest materials are shaped through a combination of precision technology and hand-finished crafting. Unique shapes, unexpected colour, and a genuine willingness to rethink how a frame is built have become the brand's signature.
The result is a work of art that is immediately recognisable and deeply individual. No two wearers will bring the same look to a frame, which is precisely the point.
Since 1981, l.a.Eyeworks has built one of the most distinctive campaigns in eyewear history. Photographed by Greg Gorman, the brand's portrait series has featured more than 200 faces, from high-profile names to cultural provocateurs, anchored always by the same line: A face is like a work of art. It deserves a great frame.
l.a.Eyeworks is now available in-store at Parker & Co, and we're so glad that the wait is over. We brought the brand in because it does something few labels manage: designs for individuals, not trends. Each piece carries that distinct design language, colour used with intention, shapes that don't follow convention, and a belief that the right frame belongs to no single fashion sense but your own.
Come in, try them on, and find the pair that feels like it was waiting for you.
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Parker & Co
9 Teed Street, Newmarket, Auckland 1023
