In fashion, the smallest details often carry the most weight. Eyewear is one of them. A single frame can refine a silhouette, sharpen a look, or soften it entirely.
At Parker & Co, we take a considered approach to eyewear. Our curated selection includes Dior, Celine and Loewe, chosen for the way they balance design integrity with everyday wearability. We know these collections intimately, from how they’re constructed to how they sit on the face. That understanding allows us to guide you toward frames that feel right, not just visually, but instinctively.
It’s not about choosing a frame. It’s about recognising the one that already feels like you.
There’s a reason Dior eyewear is so instantly recognisable. Across the collections, signature shapes are refined and reworked rather than reinvented, from oversized silhouettes to sharp cat-eyes and the iconic CD detailing at the temple. Each frame is designed with longevity in mind, sitting comfortably beyond seasonal trends.
A selection of Dior optical frames and sunglasses is available in-store, chosen to reflect the breadth of the collection and how it translates in real life.
Celine eyewear doesn’t need to announce itself. Under the helm of Hedi Slimane, the house has become one of fashion’s most directional voices, defined by clean lines, confidence, and a restraint that feels deliberate. There’s nothing unnecessary about a Celine frame.
We carry a considered range of Celine sunglasses and optical frames. For those drawn to a more refined kind of luxury, they’re best understood the moment you try them on. Book a styling session with our team to find your pair.
Loewe’s credentials date back to 1846, but right now the house sits firmly in the cultural spotlight. Under the guidance of Jonathan Anderson, Loewe has quickly become defined by an approach that feels distinctive, unexpected, and unmistakably its own.
The eyewear follows the same language. Sculptural silhouettes, refined materials, and frames designed with a clear point of view, made for those who notice the details.
Loewe eyewear is carried by only a small number of stockists in Auckland, with us being among those lucky few. Visit us in Newmarket to see the collection brought to life through expert fitting and a team who know it inside out.
Visit us and you’ll find a team that understands eyewear from design through to fit and wearability. With a strong understanding of our range, we know how each frame is intended to sit, and how it translates once worn.
Eye tests are carried out by Jas, co-owner and optometrist at Parker & Co. Lens fitting and adjustments are handled in-store, alongside complimentary styling sessions. Everything is done with care from start to finish. Good eyewear deserves that level of attention.
Parker & Co, your home for Dior, Celine and Loewe. Visit us at 9 Teed Street, Newmarket.
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Parker & Co
9 Teed Street, Newmarket, Auckland 1023
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