Yes we’re a trifle Moscot obsessed, but who doesn’t want to know more about the world’s most iconic and classic eyewear?
As New Zealand’s largest stockist of iconic Moscot Eyewear, it’s no secret that here at Parker & Co, we are huge fans of the New York brand.
Moscot glasses are worn by celebrities from Andy Warhol to Johnny Depp, Jeff Goldblum and Cristiano Ronaldo for good reason; the brand and the eyewear truly are the perfect blend of classic and iconic. Since Moscot’s founding over 100 years ago, the craftsmanship behind each pair of frames has been constantly perfected. Each pair of glasses and sunglasses are made with the highest quality of materials and hardware – and fused with heady cocktail of downtown NY aesthetics.
A brand rich in heritage as well as style, the Moscot story spans generations – and who doesn’t love a good backstory? (we did say we’re a little obsessed). So if you’re keen to learn more, read on…
In 1899, Hyman Moschot, a young Belarusian emigrant, arrived in New York. He’d fled his previous life in Eastern Europe in search of something new in America. On arrival, a clerical error at the customs hall of Ellis Island gave Hyman a new last name, Moscot, that would, a hundred years later, be one of the world’s most famous brand names.
On settling in New York, having been in the optical business back in Belarus, Moscot decided to do the same in his new country. Getting his hands on a wooden pushcart he began selling ready-made eyeglasses up and down Orchard Street on the Lower East Side. Downtown Manhattan in the early 20th century was melting pot of cultures, and these immigrants were Moscot’s early clientele. In 1915, the first-ever Moscot eyeglasses and optician store opened on 94 Rivington Street.
The Moscot family and brand has been on Orchard and Delancey on the Lower East Side for over 100 years now, only recently moving to a new space just across the street. Since Hyman first started lugging around a pushcart selling optics, five generations have been invested in the brand and its evolution.
Today the company is run by several family members: optometrist Dr. Harvey Moscot, his brother Kenny Moscot, and Harvey’s young son, Zack Moscot, a trained industrial designer, who is now leading the brand into a new era with digital advancements and innovative ways of designing optic frames. Collaborations with the likes of Mr. Porter and Common Projects are keeping Moscot’s history and experience intact, while venturing into modern trends.
Keep reading for Lynne’s picks of the latest Moscot collection:
Both sunglasses and opticals, the Moscot Zindik is made from thick block acetate with unique beveling on the front and temples, no exposed hardware on the frame front, raised dash rivets on the temples, a saddle bridge, and real five barrel hinges. Sunglasses have real glass lenses. Named after Abe Zindik, a local L.E.S resident and professor at Brooklyn college. This style is perfect for the relaxed suit look to the casual weekend outfit. No matter how your wear it, The Zindik’s got you covered from Abe to Z.
Opticals come in varying tones of black, brown smoke and sage and Zindik sunglasses come in all black and a sophisticated brown smoke with blue lenses.
Yes they are back – the ultimate flip-up sunglass has returned! A style double down, featuring the brand’s most iconic frame, Lemtosh sunglasses transform with a flip to optical.
The frame is made from acetate with diamond-shaped rivets on the front and temples, a key hole bridge, and real seven barrel hinges. Non-detachable clip-on is made from metal with detailed filigree, functional 180-degree Clip-flip equipped with CR39 lightweight G15 lenses.
The Lemtosh is the perfect balance of both round and square – a shape that complements all face types, ages and is truly a unisex frame, the Lemstosh will cover you for every situation whether you want to appear sophisticated, casual, style conscious or classic. If you choose only one pair of eyewear, the Lemtosh will be the piece for you. Available in 16 colour options and 4 sizes. With the option of clip-ons or the fliptosh model, there is a Lemtosh style of eyewear or sunglass for everyone.
Moscot Collector Case
Are you a serial Moscot purchaser? Don’t worry we all are. Parker & Co Eyewear now stock the Moscot collector cases to keep your eyewear on display but protected so you can decide easily which piece you want to wear today. RRP $70.00
Whilst always stocking the most extensive collection of Moscot Eyewear in New Zealand, Lynne constantly looks to update the collection with the best of the new ranges. The latest collection and Moscot collector case comes straight from New York and available at our Teed Street Store now.
We can’t wait to see you in-store soon; so for those of you keen to see these now, we have online style sessions so you can view the collections, or, if you already know what you want we have contactless collection available. Just email or call us and we will organise it for you.